What's been Happening... Part 1

What's been happening? A good amount! During my time at TMI, I've been learning a lot about how the industry of Temporary tattoos works. The actual manufacturing of them is a surprisingly complex process that I'm not even allowed to talk about due to company policies. Which brings me to one of the major things that happened in the last few weeks. As a part of employee training that the marketing department had to go through, we went on a quick tour of the tattoo factory, learning how everything works in pretty good detail. Some of those machines are massive, and slightly terrifying, but the whole process is extremely complicated and interesting. Those small flower or dragon tattoos that you put on as a kid are the result of some pretty complex stuff that unfortunately, I cannot go into detail about. Fortunately, my project isn't about temporary tattoos specifically, so that makes this blogging thing a whole lot easier on me.

In addition to the tour, I finally finished the Blog Footer project. you have no idea how great it was to get that done. while a relatively simple task, it was a pretty big undertaking that took days to complete. It was finally nice to get that done. This gave me time to do some research on the role of social networking and the role it plays for TMI and companies in general. While orders can be made over the phone, a large amount of temporary tattoo orders are made through the website. This is important to note when looking at the role that social networking plays for business. Because it is relatively cheap, or even free, to maintain a blog or page on a social network, it essentially acts as free advertising. To use Facebook as an example, if you were to like a page about Astronomy or some other interest that you hold dear to your heart, the page that you like shows up on your friend's feed as "What's-her/his-name like this." If you have 300 friends, there's a chance a good amount of people will see this and maybe click on it out of curiosity. This effect is even greater if you share something that the page posts such as a funny picture or interesting fact that you had previously not known. These actions don't seem like that much but you might actually be getting that astronomy page, or in our case, TMI's page, a ton of visits just from clicking a small button. However, this alone does not create revenue. This, at it's most basic form, even if your friend's do not even click on the page, creates attention for the company. Even if this is for a split second, the fact the the company has been introduced to someone new is important.

That's the first bit of what I learned. I'll summarize the second bit in the next blog post coming in the next day or so. Thanks for reading!